Social media etiquette / a Marketing Lioness practice
You already know how to behave in a room. Nobody ever taught you the digital one.
Savoir-faire is knowing how the machinery works. Savoir-vivre is knowing how to behave once it does. Our masterclass teaches both, in English, French and Dutch.
This is not a marketing course. There are no growth hacks or algorithm tricks. Between two offers at the same price, people choose the person they enjoyed talking to. This course teaches you how to be that person.
No account. No card. You see your score before we ask for anything.
Professional services
“Our partners are brilliant in front of a client and invisible everywhere else. Meanwhile, our company page posts into absolute silence.”
Law, accountancy, architecture, consulting
Companies
“We asked the team to share company updates on LinkedIn. Almost no one did, and the few who tried saw zero engagement.”
Any company asking its people to be visible
Athletes and talent
“My agency manages my social accounts, but it doesn't sound like me at all. And whenever we lose, I’m the one taking the heat in the comments.”
Professional athletes, coaches and performers
Agencies
“Our coaching programme is just a very good slide deck and a Notion doc. Clients ask what actually happens between our scheduled calls.”
Agencies, consultancies and trainers
Independents
“We do the best work in the region, yet nobody more than forty kilometres away has heard of us.”
Makers, hospitality, craft and independent businesses
What changes
Two numbers we will defend, and one we will not
Most of this industry sells an impressions figure multiplied by a rate card. We do not use that number, we do not believe it, and no finance director has ever believed it either.
Cost per deal
Blanket outreach>Trained people
Two thousand messages a month at a two percent reply rate, against twenty people who can hold a conversation. Put your own numbers in and see.
Recruiter fees
Six hires via agencies>A quarter arriving inbound
The cleanest line in the whole model, because it is a real invoice that somebody in your business already pays.
Standing
A follower count>People who would reply today
Reach measures the outer layer. Reply rate measures whether you have relationships, and relationships are the only layer that transacts.
How you get in
Six steps, and the first three are free
015 minutes
Find out where you stand
Answer 24 questions. No credit card or signup required. Get your score instantly and see exactly where you are losing business.
02Optional
Get the full reading
Enter your email to get a breakdown: every question, what your answer suggests, and three things to change this week. No spam, no mailing list subscription.
03Free, or 225 EUR
Come to the open hour, or just buy it
Got a low score? Just reply directly to your report. We personally read every email to check if we can help you. If you already know you want in, you can buy full access instantly.
04About six weeks
Work through it at your own pace
Get instant access to seven modules. Go at your own speed: nothing expires. Arrival first (setting up your profile), because you need to be dressed before you walk in. Then conduct (how you reach out).
05Included
Book your live hour when you are ready
Between two and six people. Not a webinar. Ask direct questions, get clear answers and see how others are putting the strategy into practice.
06Certification
Get certified
A 12-question assessment (score 9 or higher to pass), unlocked after completing 40 lessons and 20 practice reps. Receive an official certificate signed by Willemijn from the Social Media Etiquette that anyone can verify online.
Questions
The ones people actually ask
No. It is a course in conduct, with the machinery attached. Half of it is savoir-faire, meaning how each platform actually works, and half is savoir-vivre, meaning how to behave once it does. We do not teach growth hacks and we do not talk about the algorithm.
Start with five minutes. No credit card required.
Take the diagnostic. You will see your score before we ask you for anything and it will tell you which of the seven movements to open first.