Professional athletes, coaches and performers
The career is short. The archive is not.
WHAT WE HEAR
“My agent posts for me. It does not sound like me, and I get abuse every time we lose.”
The week you are actually having
- /Everything posted at twenty two is still there at thirty five, when you are pitching for a directorship
- /Hostility that is a condition of the job rather than an occasional incident
- /Ghostwritten posts that are one bad week away from being a news story
WHAT IT IS COSTING
Sponsorship going to athletes who are easier for a brand to work with, and post-career doors that were closed by an archive nobody was managing.
What we do about it
Sang-Froid first, before any account is activated. Then the masterclass, with a hard rule: you own every comment, every reply and every message, permanently. We handle editing, scheduling, rights and sponsor compliance. We never speak in your voice.
What you have at the end
- ✓A protocol for the bad week, decided while nothing is wrong
- ✓An archive you would be happy for a broadcaster or a board to read in ten years
- ✓Sponsorship conversations that start because a brand already trusts how you conduct yourself
Recommended for you
Sang-Froid plus the masterclass
via your agency
Start with the diagnostic even if you already know you want the course. It takes five minutes, it is free, and it tells you which movement to open first.
Not sure this is you?
The pages differ only in the words. It is the same fifty four lessons underneath, because the manners do not change with the job title.
See the curriculum